All of us arrive into this world with a view that is inherent at birth; this view is not reliant on external circumstances or guidance from others; in Buddhism, it is called “innate self-attachment.” It is “innate” because it is not conferred by our parents or teachers, but inherent at birth. It is “self-attachment” because it clings from moment to moment to our own self-existence. Our lives revolve around the existence of this “self’; if this “self” does not exist, we would not have to do any of the things we now do for ourselves.

- Quote from The Logic of Emptiness,"The Madhyamaka View of Emptiness"